Health communication, as a theory and practice, includes rich dimensions at both a conceptual and methodological content level. In such a context, the ICH approach to research concentrates on the integration of contributions from human sciences and humanistic traditions (in particular, philosophy, linguistic and argumentation theory) with empirical analysis bound to social sciences, including social psychology, sociology and decision-making theories. The multidisciplinary research of the ICH warrants an excellent background for the idea of optimal health and supports conceptual and praxis-oriented dialogue with the different stakeholders involved in the health sector and in health promotion.

The ICH research concentrates four main areas:

Health Literacy and Empowerment

Interpersonal and Mediated Communication in the Life Course

Cultural Factors in Health Promotion

Risk Communication and Health Information Seeking